jump to navigation

Mod Cloth: e-commerce 14 April 2010

Posted by noellawood11 in e-commerce, Websites.

Name: Mod Cloth

URL: http://www.modcloth.com/

Site Description:
Mod Cloth is an online vintage and retro clothing, accessory and decor retailer with social media elements incorporated into the website to make for a unique and social online shopping experience.  Shoppers are also encouraged to provide feed back about their shopping experience and vintage finds on Mod Cloth’s blog as well as writing product reviews.  The website serves as a hub for an online community of vintage shoppers who like to share their finds with one another. Shoppers can choose from a variety of vintage and retro buys including clothes, shoes, accessories, furniture, electronics and books.

Audience: Women who are shop on this website are most likely avid vintage shoppers who look at vintage shopping as a hobby and participate in social media and blogging.  Women who shop on this website might also shop on eBay, Goodwill and other second hand thrift and consignment stores.

Business/Site Goals: This website was started by two people who are passionate about vintage and retro clothing, so naturally, this website is heavily focused on providing a platform for an online community of like-minded people, while also providing a unique shopping experience and  ROI.

Technologies used: WordPress, Javascript, xHTML, XML, PHP, CSS.



1. Week 01 : Introduction « NU WebDesign - 10 January 2011

[…] Here is an example […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: