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CMO Council’s New State of Marketing Report 27 April 2010

Posted by pamkahl in Tools & Tech, Trends.
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The Media Post Blog reported today on the latest CMO Council’s report.  According to the report 46% of those surveyed said that investing in digital demand generation and online relationship building ranks among the top priorities to maximize the impact and value of marketing in 2010. Thirty-eight percent said they are looking into alternative media and new routes to market and 62% are focused on customer data and ways to improve segmentation and targeting.

Interestingly, 35% of the marketers surveyed said they expect to launch “transformational marketing projects” intended to improve go-to-market effectiveness in 2010 (definition of a transformational marketing project was sadly not available)  CMO Council executive director Donovan Neale-May was quoted saying “the transformation of marketing organizations, practices and functions . . .is being driven by the need to engage at an individual level, create more content relevance, and leverage . . . Internet communities, omnipresent connectivity, and pervasive mobile device ownership.” Here’s the full news release from the CMO Council.

All this appears to be good news for us MCDMers!

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