jump to navigation

CMO Council’s New State of Marketing Report 27 April 2010

Posted by pamkahl in Tools & Tech, Trends.
Tags: , , , , ,

The Media Post Blog reported today on the latest CMO Council’s report.  According to the report 46% of those surveyed said that investing in digital demand generation and online relationship building ranks among the top priorities to maximize the impact and value of marketing in 2010. Thirty-eight percent said they are looking into alternative media and new routes to market and 62% are focused on customer data and ways to improve segmentation and targeting.

Interestingly, 35% of the marketers surveyed said they expect to launch “transformational marketing projects” intended to improve go-to-market effectiveness in 2010 (definition of a transformational marketing project was sadly not available)  CMO Council executive director Donovan Neale-May was quoted saying “the transformation of marketing organizations, practices and functions . . .is being driven by the need to engage at an individual level, create more content relevance, and leverage . . . Internet communities, omnipresent connectivity, and pervasive mobile device ownership.” Here’s the full news release from the CMO Council.

All this appears to be good news for us MCDMers!



No comments yet — be the first.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: