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Talking Points Memo Analysis 3 May 2010

Posted by gjchatalas in Media.

Talking Points Memo began as a small left-leaning blog covering the 2000 presidential election. It has subsequently grown into an award-winning national media site, filled with original reporting and analysis of politics and government. The site is full of content, and also features esteemed guest writers, a muckraker department and even has its own book club.

As much information as TPM offers, it seems to be struggling to convey it in an easy-to-use format. There’s so much going on, it can be difficult to tell what is original work by staff, and what is brought in from other sources. The site doesn’t do a very good job explaining its vast offerings, possibly mistakenly assuming that visitors know what it’s about. Visually, though, the site succeeds, filled with images, warm colors and an attractive columnar format.

Its goal is to be a respected source of insightful political coverage, and to grow in audience and revenue. The audience still trends educated and liberal, but also includes news-followers of all political stripes.

As an entirely-online endeavor, TPM utilizes social media. And, in fact, some of its best posts come from the community comments. But when it comes down to it, this is a news website in the digital era. And it works admirably in this regard, attracting advertisers and viewers.



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