jump to navigation

Aesthetic Analysis – E-commerce: Overstock.com 4 May 2010

Posted by Toni Del Rio in Design, e-commerce, Examples, Websites.

Overstock.com is a website dedicated to offering great deals in a humongous variety of items. The highlights of what I liked about Overstock is:

1. Big “Search” on the upper right corner with a “teaser” phrase: ” What would you like to save on today?”.

2. They reinforce their competitive advantage vs. other sites, the $2.95 flat rate for shipping, located right below Search.

3. The most important visual above the fold is the “Deals of the Day”, which clearly catches the eye and engages audience into continuing browsing.

4. Finally, they are very choiceful in what they portrait on their home site. they have focus on 3 categories: “Deals for the day”, “Shop Overstock.com Best Sellers” and “What’s Hot Right Now on Overstock.com”.

In general despite the great assortment of products Overstock.com has to offer, they have manage to have a clean site that highlights their biggest deals while encourages the audience to continue browsing.



No comments yet — be the first.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: