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Aesthetic Analysis – E-commerce: SeaLife Cameras 4 May 2010

Posted by Toni Del Rio in Design, e-commerce, Examples, Websites.

SeaLife is a brand for underwater cameras, then what would you expect when you visit their website? Well, amazing underwater pictures. However it is disappointing that their Home Page has one very flat picture of a shark and nothing else.

Importantly, this is a e-commerce website, however there is no link to buy a camera on this site. Online a link to its dealers.

Additionally, as in any electronic device, the consumer will very likely be interested in comparing the different products the brand in offering. By the way the site is organized it is hard to see on one screen all their line up and the comparison.

The product they offer would be a great excuse to engage the audience into social media and sharing, however, they have not links to Twitter or Facebook.



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