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The Sting Is In The Tail 9 June 2010

Posted by elisemchisholm in Search, Trends.
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I just came across an article on Marketing VOX that discusses the growing social media backlash against BP. Citing a recent Social Media Influence (SMI) newsletter, the piece points out that, in the days before digital media, companies dealt with the highest rate of protest at the outset of an incident, and what followed was diminishing interest from the press and the general public. Now, in the age of rampant information-sharing, crises build momentum over time and fully ignite as they reach the long tail.

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When You Die, What Happens to Your Online Life? 9 June 2010

Posted by Madeline Moy in Reflection.
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After the birth of my son, I had to think about a whole bunch of things that I had never really considered before. One of those things was putting together a will and making plans in the case of my (or my husband’s) untimely death.

I recently started to wonder what will happen to my social network accounts when I pass away.  (more…)

The benefits of a well-designed blog 8 June 2010

Posted by Helen in Reflection.
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You know the refrain—content is king. Well, I say that if content is king, design is queen. After all, it is really the queen who tells the king what to do (right, ladies)? Having spent my morning and afternoon commutes for the past few weeks listening to a podcast on Eastern Roman Emperors, history certainly proves this to be the case (much like I’ve just proven myself to be a huge nerd). (more…)

Get Your Website a Favicon 8 June 2010

Posted by Toni Del Rio in Design, Tools & Tech, Websites.
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If you want an extra personal touch to your website you should consider adding a Favicon. A favi what?…

An image speaks more than a thousand words, so this is how a Favicon looks like:

They also show up in your bookmarked sites, on the tabs in tabbed browsers, and as the icon for Internet shortcuts on your desktop.

This is how Wikipedia defines a Favicon:

A favicon (short for favorites icon), also known as a website icon, shortcut icon, URL icon, or bookmark iconis a 16×16, 32×32 or 64×64 pixel square icon associated with a particular website or webpage.[1] A web designer can create such an icon and install it into a website (or webpage) by several means, and most graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar and next to the page’s name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page’s favicon next to the page’s title on the tab. Some programs allow the user to select an icon of his own from the hard drive and associate it with a website.

How to add a Favicon to your WordPress website? (more…)

Thoughts For Next Time 7 June 2010

Posted by Kathy E. Gill (@kegill) in Course Notes.
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I’ve been thinking about the work we’ve done in the class this quarter and how we might restructure it for 2011. Initial thoughts (and questions) follow:

  • The goal for having everyone install WordPress (a theme, plugins, etc) is so that everyone is at least familiar with the technology. I think that this becomes a two-step process: a mid-term assessment for everyone. Then those people who are using this installation as a final project will springboard from this point. Those people who are working together on a final project can shift focus and tweak design based on feedback.
  • I think the weekend workshop was timed pretty well – although we might be able to work it in a week sooner. However, I think we should have a second weekend workshop about week 8.
  • I thought the discussion leader sessions went well. Yes?
  • How do we better incorporate design/usability issues?
  • How much actual “code” writing (CSS, HTML) do we need to integrate?

Social Network Friending – Proceed With Caution 6 June 2010

Posted by nsiegel922 in Trends.
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My brother’s bachelor party was in Las Vegas this weekend and as I could expect, there was pretty much a play by play of the whole trip documented on Facebook.  As his older sister, I can say that there were many details exposed which I really just didn’t need to know about!  It got me thinking – who else does he have as a friend on Facebook that also received hourly bachelor party updates?  My Mom has just learned how to use “The Facebook” as she calls it, so surely she saw the updates.  What about his co-workers?  Boss?  Future in-laws?  I love my brother, but something tells me he failed to remember that of his 500+ friends on Facebook, he may not have wanted ALL of them to get the dish on his last weekend as a bachelor. (more…)

SEO – Looking Forward 6 June 2010

Posted by greti79 in Reflection, Search.
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This last week we covered SEO and I have to admit that I am still a bit lost. I understand what they are and what they do. What I don’t understand is why you have to optimize your site/content for each search tool.  You would think that by now, 2010, that there would be a mash-up or API that allows you to create a master SEO list to feed into any search engine. In fact, as I write this blog post I’m sure that someone is already working on this very solution. And when they have it figured it out, I hope they also have a business plan in place and ready to go.  Because right now, I’m working on my own WordPress site and I would pay for a tool that allowed me to create my site and then just run a script that would take care of the SEO for me.  Oh, and I want to then be able to change the list before it goes live. Just to make sure that what is being sent out is what want the public to find.

PS: Rumor has it that MCDM is offering a SEO class in the Fall — can you guess which class I plan to take?

My Irritation With Facebook as a Promotional Tool for Non-Profits 6 June 2010

Posted by noellawood11 in Reflection, Tools & Tech, Trends.
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Many of us in this program are most likely using Facebook and other social media platforms as a promotional tool for the cause.  There are a lot of special features for businesses when using a Facebook account for promoting a cause or idea, but if you don’t have the money to spend on advertising to further promote your cause, and hence expand your friends, how do you maximize Facebook for a business if you aren’t putting money into it?  If you’re a non-profit organization, and don’t have the money to pay for advertising to create more awareness, how are you going to maximize your Facebook efforts?
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Tethering on the iPhone: Not What it’s Cracked up to be 5 June 2010

Posted by noellawood11 in Development, Tools & Tech, Trends.
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So I realize this is yet another blog post on Apple products, but as an iPhone, iPod, and MacBookPro user (I joined the dark side almost a year ago, switching from PC to Mac), I now find myself getting excited each time Apple comes out with something new. Never before in all of my computing lifetime, have I used technical tools that have software updates that provide amazing new features. So when I found out that AT&T is going to enable iPhone tethering, I was beyond thrilled.  But of course, like all conveniences Apple creates, tethering is going to come at a price – and a big one.  iPhone users will have to choose between tethering and an unlimited plan. You can’t have both. (more…)

Technologies Behind Facebook’s Instant Personalization 5 June 2010

Posted by Toni Del Rio in Tools & Tech, Trends.
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On April 21st, 2010 the Facebook F8 conference took place in San Francisco. That day CEO Mark Zuckerberg and the social networking company’s director of product, Brett Taylor revealed the company’s master plan to make the World Wide Web, Social. The f8 launches expand on the concept of authenticating on sites using Facebook Connect — which reached 100 million users in its first 15 months — and sending back updates to the Facebook news feed. The major highlight is that Facebook will move from the idea of a transitory stream of actions to give partner external sites continual access to its users’ information.
These blog summarizes the three major initiatives that support Facebook’s master plan, as presented by Zuckerberg and Taylor: (more…)